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Evolution of a Business Card

July 26, 2010

One of the best things about my job is when I can work with a client to create an end product that they didn’t necessarily even imagine at the beginning. Recently I finished a job of creating business cards for a personal shopper.

I started by offering 3 different directions that we could go, based on several graphic styles my client likes:

Chinoisie direction


Laurel wreath direction


Calligraphic line direction


A bunch of stylish clothes all mishy-mashed together in line drawing

Gisella chose the calligraphic line direction. So from there, she asked for some slight revisions of the shapes of letters, and the addition of a butterfly (a symbol that is important to her), and some tweaks to the hanger and frame around her name. The back was changed quite a bit because she preferred a feeling of order rather than the jumbled clothing that I started with. Once Gisella was completely satisfied with the design, I sent out for negatives from Stats Prepress in order to make polymer plates to print letterpress. Here’s what the finished plate for the blue layer looked like on the press:

The yellowy thing is a steel backed polymer plate. The ink is on the blue rollers and puts a thin layer of ink on the raised surfaces of the plate. Woo, industrial age technology!

These are all the backs of the cards printed with ink jet and sprayed with a protective glaze layer:

mmmm, protective glaze. arhlarhllarh...

This is the big ol’ cutter that I cut the cards apart with. I like to end my sentences with prepositions, and I’ll never stop.

Technically, it's called a board shear.

I poked the holes in the cards with a great tool called a “Japanese screw punch”. It also sounds like an awesome karate move.

Japanese screw punch to the head!

Ok, here are the finished guys with baker’s twine looped into the holes to complete the shopping tag feel. Rounded corners also.

Look at that big pile of bakers twine!!

And finally, here is what the back of the card ended up looking like:

(Clockwise from top left) dress, blazer, necklace, and shoes

A great project that I was glad to get to work on. Thanks, Gisella & good luck with your business!

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4 Comments leave one →
  1. Larissa permalink
    July 26, 2010 1:56 pm

    Jenny is an awesome artist! The cards came out beautifully and I think perfectly capture my sister’s individual style. Jenny was open to suggestions and patient through every tiny edit. She is so creative too because we would have never been able to make anything like this on our own. Thanks again, Jenny!

  2. Jackie permalink
    July 26, 2010 8:45 pm

    Ooh, I like all of the cards, that would be tough to pick one.

  3. July 27, 2010 5:27 pm

    Oh my god, the beautiful business cards go without saying, but this post totally livened-up our airport delay! Candace and I were LOL-ing it UP! Arhlarhllalrlr!!!

  4. KImble Hawkins permalink
    March 8, 2012 9:56 pm

    I love love love the shop girl business cards, can you send me any an dall information about them…

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